AMA’s RAPSIG is pleased to introduce one of our Co-Chairs, Dr. Amit Bhatnagar, of the University of Wisconsin–Milwaukee.
AMIT BHATNAGAR
Professional Title: Professor of Marketing
Current University: University of Wisconsin–Milwaukee
PhD Granting Institution: State University of New York at Buffalo
RAPSIG Title: Co-Chair
Dr. Bhatnagar specializes in marketing on the web. His current research focuses on consumer information search behavior on the web, advertising models for the web, benefits and risks of online shopping, and competition among different retail formats. He also specializes in analyzing advertising data for traditional media channels.
Dr. Bhatnagar has published papers in Information Systems Research, Journal of the Academy of Marketing Science, Harvard Business Review, Journal of Business, Marketing Letters, Journal of Advertising, Journal of Business Research, Journal of Retailing, European Journal of Operations Research, Communications of ACM, and International Journal of Research in Marketing. He is a Senior Editor at the Journal of Business Research.