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Class Syllabi

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Class Syllabi

Instructor University Where TaughtCourseTextbook(s)Course lengthDownload Link
Dr. Arthur (Buster) AllawayUniversity of AlabamaRetail Management

Undergrad
Retailing Management, Levy, Weitz, and Grewal.Full semester
Fall (2020)
Buster-Marketing-321-syllabus
Dr. Christian BarneyMississippi State UniversityRetailing

Undergrad
Retailing Management, Levy, Weitz, and Grewal.Full semester
Spring (2021)
Christian-Retailing-Syllabus-Spring-2020
Dr. Carol Esmark JonesMississippi State UniversityRetailing

Undergrad
Recommended:

Retail management: A Strategic Approach, Berman, Evans, and Chatterjee.

Retailing Management, Levy, Weitz, and Grewal.
4 weeks
Summer (2018)
Jones-retail-syllabus-summer-2018
Kristin ForthoferAuburn UniversityRetail Management

Undergrad
Retailing Management, Levy, Weitz, and Grewal.Full semester
Spring
(2020)
forthofer-Spring-2020-MKTG-4330-Retail-Management-Syllabus
Kristin ForthoferAuburn UniversityPricing Strategy

Undergrad
The Strategy and Tactics of Pricing, Nagle and MullerFull semester
Spring
(2020)
Forthofer-pricing-stragtegy-Spring-2020-MKTG-4970-003-Syllabus-
Dr. Myles LandersMississippi State UniversityRetailing

Undergrad
Retailing Management (with Connect), Levy, Weitz, and Grewal.Full semester
Spring
(2021)
Retailing-Syllabus-Spring-2021-Landers
Dr. Jose MendozaSacred Heart UniversityConsumer PricingThe Strategy and Tactics of Pricing, Nagle and MullerLate Spring
(2020)
mendoza-syllabus-MK-699-Consumer-Pricing
Dr. Alex PrattTexas A&MInnovations in Retailing

Undergrad
Retailing Management, Levy, Weitz, and Grewal.Full semester
Spring
(2021)
pratt-Retailing-Syllabus_Updated_2.18.21

Projects and Assignments

InstructorUniversity Where TaughtCourseProject/Assignment TypeDownload Link
Dr. Arthur (Buster) AllawayUniversity of AlabamaRetail Management

Undergrad
Current Retail News

Essay Reflection
Buster-Retail-Essay-reflection-1
Dr. Arthur (Buster) AllawayUniversity of AlabamaRetail Management

Undergrad
Retail LocationsBuster-Retail-Location-Project-2
Dr. Arthur (Buster) AllawayUniversity of AlabamaRetail Management

Undergrad
Merchandising & PricingBuster-Retail-merchandising-Project-3
Dr. Arthur (Buster) AllawayUniversity of AlabamaRetail Management

Undergrad
PromotionBuster-Retail-Promotion-Project-4
Dr. Christian BarneyMississippi State UniversityRetailing

Undergrad
Full Retail PlanChristian-Retail-Plan-Project-Guidelines
Kristin ForthoferAuburn UniversityRetail Management

Undergrad
Retailer Interview, Report, and Presentationforthofer-Spring-2021-MKTG-4330-Final-Group-Project




Other Resources:

Pricing Strategy and Ethics: Wet ‘n Wild (https://www.greatideasforteachingmarketing.com/pricing-strategy-and-ethics-wet-n-wild/)

http://georgeacademics.com/marketing-lesson-plans/

How to write a syllabus

How to write a syllabus students will read