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Class Syllabi
Instructor | University Where Taught | Course | Textbook(s) | Course length | Download Link |
Dr. Arthur (Buster) Allaway | University of Alabama | Retail Management Undergrad | Retailing Management, Levy, Weitz, and Grewal. | Full semester Fall (2020) | Buster-Marketing-321-syllabus |
Dr. Christian Barney | Mississippi State University | Retailing Undergrad | Retailing Management, Levy, Weitz, and Grewal. | Full semester Spring (2021) | Christian-Retailing-Syllabus-Spring-2020 |
Dr. Carol Esmark Jones | Mississippi State University | Retailing Undergrad | Recommended: Retail management: A Strategic Approach, Berman, Evans, and Chatterjee. Retailing Management, Levy, Weitz, and Grewal. | 4 weeks Summer (2018) | Jones-retail-syllabus-summer-2018 |
Kristin Forthofer | Auburn University | Retail Management Undergrad | Retailing Management, Levy, Weitz, and Grewal. | Full semester Spring (2020) | forthofer-Spring-2020-MKTG-4330-Retail-Management-Syllabus |
Kristin Forthofer | Auburn University | Pricing Strategy Undergrad | The Strategy and Tactics of Pricing, Nagle and Muller | Full semester Spring (2020) | Forthofer-pricing-stragtegy-Spring-2020-MKTG-4970-003-Syllabus- |
Dr. Myles Landers | Mississippi State University | Retailing Undergrad | Retailing Management (with Connect), Levy, Weitz, and Grewal. | Full semester Spring (2021) | Retailing-Syllabus-Spring-2021-Landers |
Dr. Jose Mendoza | Sacred Heart University | Consumer Pricing | The Strategy and Tactics of Pricing, Nagle and Muller | Late Spring (2020) | mendoza-syllabus-MK-699-Consumer-Pricing |
Dr. Alex Pratt | Texas A&M | Innovations in Retailing Undergrad | Retailing Management, Levy, Weitz, and Grewal. | Full semester Spring (2021) | pratt-Retailing-Syllabus_Updated_2.18.21 |
Projects and Assignments
Instructor | University Where Taught | Course | Project/Assignment Type | Download Link |
Dr. Arthur (Buster) Allaway | University of Alabama | Retail Management Undergrad | Current Retail News Essay Reflection | Buster-Retail-Essay-reflection-1 |
Dr. Arthur (Buster) Allaway | University of Alabama | Retail Management Undergrad | Retail Locations | Buster-Retail-Location-Project-2 |
Dr. Arthur (Buster) Allaway | University of Alabama | Retail Management Undergrad | Merchandising & Pricing | Buster-Retail-merchandising-Project-3 |
Dr. Arthur (Buster) Allaway | University of Alabama | Retail Management Undergrad | Promotion | Buster-Retail-Promotion-Project-4 |
Dr. Christian Barney | Mississippi State University | Retailing Undergrad | Full Retail Plan | Christian-Retail-Plan-Project-Guidelines |
Kristin Forthofer | Auburn University | Retail Management Undergrad | Retailer Interview, Report, and Presentation | forthofer-Spring-2021-MKTG-4330-Final-Group-Project |
Other Resources:
Pricing Strategy and Ethics: Wet ‘n Wild (https://www.greatideasforteachingmarketing.com/pricing-strategy-and-ethics-wet-n-wild/)
http://georgeacademics.com/marketing-lesson-plans/
How to write a syllabus students will read