This award is to recognize a paper that has made a significant contribution to the retail or pricing literature. The paper should have been published in the previous calendar year in an English language marketing journal.
Past Winners
2025
Kristopher O. Keller & Jonne Y. Guyt (2023), “A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category,” Journal of Marketing
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Carl-Philip Ahlbom, Anne L. Roggeveen, Dhruv Grewal & Jens Nordfält (2023), “Understanding How Music Influences Shopping on Weekdays and Weekends,” Journal of Marketing Research
Honorable Mention
Sai Chand Chitala, Jura Liaukonyte & Nathan Yang (2023), “Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy,” Marketing Science
2024
Hanyong Park & JaeHwan Kwon: (2022), “The Numerical Precision Effect: How Precision of Attribute Information Affects Adoption of Technology Products.” Journal of Consumer Psychology
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Zachary Estes & Mathias Streicher (2022), “Getting a Handle on Sales: Shopping Carts Affect Purchasing by Activating Arm Muscles“. Journal of Marketing
2023
Karsten Hansen, Kanishka Misra, & Mallesh Pai (2021), “Frontiers: Algorithmic Collusion: Supra-Competitive Prices via Independent Algorithms,” Marketing Science
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Mathias Streicher, Zachary Estes, & Oliver Buttner (2020), “Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing.” Journal of Consumer Research
2022
Gregory Gundlach and Riley Krotz (2020), “Resale Price Maintenance: Implications of Marketing Trends for the Colgate Doctrine and the Leegin Factor,” Journal of Public Policy & Marketing
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Kristopher Keller, Igne Geyskens, & Marnik Dekimpe (2020), “Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand,” Journal of Marketing Research
2021
Dennis Herhausen, Kristina Kleinlercher, Peter Verhoef, Oliver Emrich, & Thomas Rudolph (2019), “Loyalty Formation for Different Customer Journey Segments,” Journal of Retailing
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Vamsi Kanuri & Michelle Andrews (2019), “The Unintended Consequence of Price-Based Service Recovery Incentives,” Journal of Marketing
Read more about our 2021 Best Paper Award recipients here.