RapSIG is proud to introduce Dr. Annika Abell, Assistant Professor at The University of Tennessee, Knoxville, as one of the VPs of Outreach.
Annika Abell
Professional Title: Assistant Professor
Current University: The University of Tennessee Knoxville
PhD Granting Institution: The University of South Florida
RAPSIG Title: VP of Outreach
Email: akabell@utk.edu
Website: Annika Abell
Dr. Abell is an Assistant Professor of Marketing at the University of Tennessee, Knoxville. Annika’s expertise lies in consumer behavior and decision-making. Before joining academia, she co-owned a digital marketing agency in Germany, specializing in social media and advertising. With over a decade of experience as a graphic designer and media buyer, Annika brings a wealth of industry knowledge to her research and teaching.
Her scholarly contributions have earned recognition, including receiving grants from the Association for Consumer Research (ACR) for her work on economically underprivileged consumer groups. Notably, she was awarded the Jane K. Fenyo Best Student Paper Award at the AMS Annual Conference in Orlando in 2016.
Annika can be reached at akabell@utk.edu.
Feature prepared by Susana Jaramillo.