Casey Waldsmith

Feature article written by Candice Marti.

AMA’s RAPSIG would like to introduce one of the new Doc Student Liaisons, Casey Waldsmith a Marketing Ph.D. Candidate at the University of Memphis!  

Casey has been interested in marketing from an early age. She is curious about the “why” behind how consumers behave and always wants to know more. Casey loves the sub-discipline of consumer behavior. One of the areas she’s particularly interested in and is researching revolves around pricing in an online retail setting.

Prior to entering the Ph.D. program at Memphis, Casey worked for Kennesaw State University (KSU) in Kennesaw, Georgia for several years. She was a Senior Program Manager for KSU Journey Honors College where she was responsible for marketing, as well as building academic programs and helping to manage the college. Casey was also a part-time instructor where she taught a variety of classes for KSU Journey Honors College and Coles College of Business. Casey loved that time in her life and credits where she is today to those experiences.

Casey is a first-generation college student and is proud of pursuing a Ph.D. She loves to build others up and is grateful to those who have supported and believed in her. Outside of academia, Casey enjoys traveling internationally, visiting various national parks, and hanging out with her two dogs. She plays pickleball to de-stress and highly recommends it for both exercise and stress-reduction. She also loves attending concerts. Her first concert was the legendary Elton John!

”Advice for new scholars: “My advice to Ph.D. students is to work hard to learn everything you can. Being a Ph.D. student is a gift because we have the opportunity to be surrounded by experts in the field of marketing with various experiences and research areas. Building a solid foundation is essential to finding what you are passionate about and being successful as a Ph.D. student and junior faculty member.”