Chance McCullough is currently a Marketing PhD Candidate at the University of Kentucky, but before being a PhD student in marketing, Chance worked at the Walmart corporate headquarters in Bentonville, Arkansas in the business analytics area, where he performed multiple roles to support the private label and the snacks and beverages business units. His main research focus is on private labels, which he believes needs more attention from academics.
Find out more on his RAPSIG Profile
