AMA’s Retail and Pricing SIG would like to introduce the new VP of Communications, Dr. Christian Barney, Assistant Professor of Marketing at Georgia Southern University. Christian earned her Ph.D. from Mississippi State University after working for POSSIBLE, a digital creative agency in Seattle, and Mason Companies, an online retail analytics company in Wisconsin. Her primary research interest is in consumer decision-making and consumer responses to the actions of retailers to improve retail strategy. The AMA RAPSIG team is thrilled that Christian has joined the leadership team! To learn more about Christian, check out her RAPSIG profile.
