MSI Webinar: Watching People Watch TV

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift

MSI is hosting a free webinar tomorrow, April 4th at 12PM ET, entitled “Watching people watch TV: How viewer tuning, presence, and attention respond to ad content and predict brand search lift.” The research presents novel measures to assess viewer presence and attention to exposed ads to predict important outcomes for advertisers.

For more information and to register for the 30-minute webinar click here: MSI Webinar: Watching People Watch TV: How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift – MSI – Marketing Science Institute