Stacey Robinson

Feature article written by Carol Jones.

The one. The only. Stacey Robinson. An associate professor at the University of Alabama, this Florida State PhD grad is THE person to plan your evening out at the next in-person conference. The SIG is super lucky to have her as the VP of programming.

Stacey’s interest in marketing started early. As a child, Stacey loved watching commercials. She’d often memorize them and wonder if they really worked. Fast forward to high school where she worked for Walmart, met Sam Walton a couple of times, and watched customers up close. She was fascinated (sometimes horrified) by customer behavior. Her early-life experiences coupled with her pre-academic career in financial services marketing with Bank of America, and First Citizens Bank, set her on a path researching retail and customer experiences.

Her academic life is not short of influence either. Stacey has found academic role models in Mike Brady, Clay Voorhees, Kay Lemon, Mike Giebelhausen, Anne Roggeveen, Maura Scott, and Martin Mende. Those are some wonderful role models, Stacey! As she’s established herself as an academic, Stacey has become a role model herself. She’s most proud when her doctoral student says something insightful or sees something in an informed, creative way.  Her advice to younger scholars is utilize your own experiences as a consumer to feed your stream of potential research questions. If something about an exchange with a firm makes you feel a little off (positively or negatively), spend some time digging into that feeling and document it all in a journal. 

To celebrate a job well done, Stacey indulges in some retail therapy, or dinner with friends. When not working hard or celebrating, Stacey can be found spending time with her daughter, hiking with her dog, or shopping (which is just field observation for future research, of course).

What area of retailing or pricing needs more attention from academics?
“Everything” – Stacey