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The Journal of Consumer Behaviour is publishing a special issue titled Marketing to Evolving Consumers: The Good, The Bad, and The Ugly. The special issue aims to explore both the positive and negative sides of marketing and uncover ways to reduce negative tensions in marketing. The first author should be a doctoral student or have graduated with their PhD during/after Spring 2021. Additional submission criteria can be found a https://tinyurl.com/5753hrm3

Post Author: Susy Jaramillo