The year 2020 was a rollercoaster ride, to say the least. The pandemic has altered our lives and has accelerated many trends that impact how, where, and when consumers shop. Online retailers have experienced significant growth over past months and Amazon just launched a program to pay consumers for their data on non-Amazon purchases.
The holiday season usually boosts retailer revenues, let’s take a look at some trends and predictions ahead of the most important quarter of the year. US retail sales grew for the 5th month in a row but holiday shopping is expected to be down by 7% to 18% and Black Friday will be shopped more online.