Riley Krotz

Feature article written by Carol Jones and Kris Lindsey Hall.

Riley Krotz (University of Tennessee) is an Associate Professor of Marketing at Florida State University and has served as a VP of Programming (2022-2023) and Doc Student Liaison (2020-2021) of the AMA’s RAPSIG.

After leaving the world of 6^th grade science teachers, Riley was drawn to marketing for its real world actionability and numerous stakeholders, Riley focuses his research on retailing (obviously), services, frontlines, and the impact these areas have on society. He believes the impact of technology is an important retailing area of focus in order to keep pace with trends and stay relevant. Riley’s research explores digital marketing and technology in retail and service settings, with a focus on the organizational frontlines, public policy, and blood donations. Riley’s research has appeared in the Journal of Supply Chain Management, the Journal of Public Policy & Marketing, and through the American Antitrust Institute, and has been awarded over $160,000 in grant funding.

Riley has received numerous recognitions and awards, including: the AMA Retail & Pricing SIG Best Paper Award for Significant Contributions to the Retail and Pricing Literature; the Organizational Frontlines Young Scholar Award; the Texas Tech Outstanding Faculty Mentor Award; the Hidden Gem Recognition for Supporting Student Success; the AMA SERVSIG Best Dissertation Award (Finalist); the Difference Maker Award for Outstanding Community Contributions (Finalist); the Dr. Marva Rudolph Award for Diversity, Equity, and Inclusion; the AMA DocSIG Mathew Joseph Emerging Scholar Award; the BESH Doctoral Research Award; the AMS Mary Kay Dissertation Proposal Award (runner-up); the Yates Dissertation Fellowship; the Chancellor’s Award for Extraordinary Professional Promise; the Haslam College of Business Outstanding Doctoral Researcher Award; the AMA DocSIG’s Outstanding Marketing Doctoral Student; the Haslam College of Business Award for Extraordinary Professional Promise; the Haslam College of Business Excellence in Research Award; the AMA-Sheth Foundation Doctoral Consortium Fellowship; the William Thomlinson Outstanding Graduate Scholar Award; the Coggin College of Business Coggin Fellowship; the PowerUp JAX Innovation Grant; and the Innovation in Education Award, among others. Congrats, Riley! We’re proud of you.

Imparting some of his wisdom to PhD students, Riley suggests, “Go to as many conferences as early as you can to meet people, get out of your own world, and create a network of friends who can relate to life as an academic.”  

It’s most likely Riley celebrated his many accomplishments with a very dry martini sipped in the company of Grandpa, his beloved pup (pictured below). When not working, Riley enjoys taking Grandpa out on the town, having game nights with close friends, and attending local stand-up comedy events.

_“Woof”

– Grandpa