AMA’s Retail and Pricing SIG would like to introduce one of the tremendous Doc Student Liaisons, Natalie Chisam. Natalie is a doctoral candidate at the University of Washington and the Associate Executive Director of the Sales & Marketing Strategy (SAMS) Institute. Prior to entering the world of academia, Natalie was an Advertising Account Executive at Bernstein-Rein Advertising. When she isn’t researching issues around data privacy or working on projects with the SAMS Institute, she might be found enjoying a Broadway musical, playing tennis, running, or practicing her calligraphy skills. The AMA RAPSIG team is thrilled that Natalie has joined the leadership team! To learn more about Natalie, check out her RAPSIG profile.