JR Special Issue Workshop on
“Reimagining the Physical Store”
The Journal of Retailing Special Issue workshop on “Reimagining the Physical Store,” held at Babson College on September 15, 2023, was nothing short of a success. The event brought together a group of retail researchers eager to explore the evolving landscape of physical stores.
One noteworthy aspect of this workshop was the active participation of various RAPSIG members, as well as its leadership team, notably RAPSIG Co-chair Courtney Szocs, Rapsig Board member Abhijit Guha, former Board members Dhruv Grewal and Anne Roggeveen, and former VPs of Programming Riley Krotz, Finance Carl-Philip Ahlbom, and Sponsorship and Practice, Jens Nordfaldt, among others.
The workshop featured a lineup of 10 research papers, each offering unique insights and perspectives on the future of physical stores.
Here is the full agenda of the workshop:
Reimagining the Physical Store
JR-Babson College Retail Supply Chain Institute Workshop
Friday, September 15, 2023
Names in bold are confirmed attendees.
| Time | Presentation |
|---|---|
| 8:15-8:45 AM | Coffee and Snacks (Capozzi Room, Olin Hall, Babson College) |
| 8:45-9:00 AM | Opening remarks (Olin Hall IO 1, Dhruv Grewal (Babson College) & Katrijn Gielens (UNC)) |
| 9:00-9:35 AM | Retailing Groundedness: How Retailers Can Reshape Physical Stores by Creating Feelings of Groundedness (Olin Hall 101, Gianna Bruckberger (University of Vienna), Christoph Fuchs (University of Vienna), Martin Schreier (WU Vienna), & Stijn M. J. van Osselaer (Cornell)) |
| 9:35-10:10 AM | Structures of Common Difference and the Emergence of Common Retail Curations (Olin Hall 101, Hope Jensen Schau (UCI), Melissa Akaka (University of Denver) & Rodrigo Castilhos (SKEMA Business School) |
| 10:10-10:45 AM | The Store of The Future: Engaging Customers Through Sensory Elements, Personalization, Technology, and a Post-Pandemic Orientation (Courtney Szocs (Penn State), Yeseul Kim (USF), Mikyoung Lim (USF), Christian Arroyo Mera (USF), & Dipayan Biswas (USF)) |
| 10:45-11:00 AM | Coffee Break (Capozzi Room, Olin Hall, Babson College) |
| 10:00-11:35 AM | Immersive Retailing: The In-Store Experience (Olin Hall 10 I, Henrik Hagtvedt (BC) & Sandeep Chandukala (Singapore Management University)) |
| 11:35-12:20 AM | The Role of Robots and AI in In-Store Retailing: Enhancing Customer and Employee Efficiency and Experiences (Olin Hall 101, Dhruv Grewal (Babson College), Sabine Benoit (University of Surrey), Stephanie M. Noble (University of Tennessee), Abhijit Guba (University of South Carolina), Carl Philip Ahlborn (University of Bath), & Jens Nordfaldt (University of Bath) |
| 12:20-1:30 PM | Lunch (Capozzi Room, Olin Hall, Babson College) |
| 1:30-2:05 PM | Dynamic Pricing: Definition, Implications for Managers, and Future Research Directions (Olin Hall IO 1, Praveen Kopalle (Dartmouth), Koen Pauwels (Northeastern), Manish Gangwar (ISB), Manish Gangwar (Indian School of Business), Marco Bertini (Esade), & Oded Koenigsberg (LBS), Laxminarayana Yashaswy Akella (Dartmouth College)) |
| 2:05-2:40 PM | The Future of Physical Stores: Creating Reasons for Customers to Visit (Olin Hall 101, Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkhule (University of Milnster), Manfred Krafft (University of Milnster), Lien Lamey (KU Leuven), & Anne L. Roggeveen (Babson College)) |
| 2:40-3:15 PM | More Than Machines: Why Retail Salespeople Matter in the ‘Last Mile’ of the Customer Experience (Olin Hall IOI, Alec Pappas (WSU), Elena Fumgalli (INCAE), Maria Rouziou (Texas A&M), & Willy Bolander (Texas A&M)) |
| 3:15-3:30 PM | Coffee Break (Capozzi Room, Olin Hall, Babson College) |
| 3:30-4:05 PM | Small-Box Introductions: A New Route to Big-Box Retailer Success? (Olin Hall IO l, Mamik Dekimpe (Tilburg), Els Gijsbrechts (Tilburg), & Katrijn Gielens (UNC)) |
| 4:05-4:40 PM | Innovations in Retail Delivery: Current Trends and Future Directions (Olin Hall 101, Brian Ratchford (UTD), Dinesh Gauri (University of Arkansas), Rupinder Jindal (UW), & Aidan Namin (LMU)) |
| 4:40-5:00 PM | Concluding Remarks (Olin Hall 101, Dinesh Gauri (University of Arkansas) & Els Breugelmans (KU Leuven)) |
